Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
9 Effective Ways to Get More Customer Engagement through an SEO Campaign — Tired of running SEO campaigns and not seeing any customer engagement? Check out these 9 methods to incorporate into your SEO strategy that might just begin to help you see more engagement and long-term customers. |
 Adam Henige |
Canonical Attachments in WordPress — PDF files hijacking the rankings for your WordPress blog? Have no fear, there’s a plugin to help you add canonical tags to PDFs and other files to avoid this conundrum. |
 Jerod Karam |
How to Build an All-Star Social Media Team in 5 Steps — If you have any kind of social media presence at all or you work for clients that have a social media presence, you’re going to need a person or team of people to manage that social media. The shop owner’s kid sister’s boyfriend ain’t going to cut it. Here are some of the considerations to keep in mind when going out to build your bang-up social media team. |
 Joe Ford |
Google has become one of Google’s most prolific advertisers — This isn’t the first study on Google’s advertising tactics on their own products over the years, but this recent data does highlight an alarming trend that Google does continue to use its own platform to do paid search placement for its own products. At what cost to themselves…? We don’t know. |
 Lexie Kimball |
Online Reviews Can Either Make Or Break Your Business (Infographic) — Online reviews are vital for businesses now. This infographic states that 68% of millennials trust online reviews. And 90% of consumers read less than 10 reviews before forming an opinion about a brand, making positive reviews extremely important. Stop dragging your feet when it comes to online reviews and start asking your customers for them! |
 Michael Hall |
[Internal Link Building] Best Practices to Increase Search Rankings & Simplify Usability — An interesting article on internal linking, the value of internal links, how to add relevant links to content, and how to measure the impacts of internal links. Of course, internal linking shouldn’t be done blindly – links should appear naturally and an existing site architecture needs to be in place. This article is a great guide for those looking to improve their website’s internal linking practices. |
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