Isn't it time your website started bringing in new clients?
You’ve invested in your website, shouldn’t it help build your business by attracting more clients? Many CPAs find themselves disappointed with the ROI of their website not because they have a poor looking website but because they can’t find themselves on search engines. Here at Netvantage, we take accountant SEO seriously because SEO is all that we do. We aren’t website designers that pose as people who know search engine optimization. We are SEO experts because it’s all we do. We make it a priority to stay up to date on the latest changes to the digital marketing landscape and use that knowledge to optimize our clients’ websites. By driving more qualified traffic to your website we can help you gain more personal and business tax clients.
Why choose Netvantage for your SEO services?
Many accounting firms have been beaten over the head endlessly with pitches from SEO companies in emails, snail-mail, and over the phone. After a while, you may dread even opening your email or picking up the phone. That’s why we focus on doing things a little differently. We go with a low-pressure approach to selling our accounting SEO services and back it up with transparency so you understand what we are doing with your marketing budget. We take the time to thoroughly explain and walk you through each stage of our SEO process so your CPA firm can feel confident in the marketing strategy and tactics being used.
The secret sauce? It’s in the numbers.
As an accountant, you can certainly appreciate the raw truth to be found in numbers. The same goes for the world of SEO as well. That’s why we place a strong emphasis on getting a baseline measure of metrics for your website from the beginning of our engagement before we implement any of our work. This forms a necessary foundation so that we can accurately compare future metrics to see how much improvement has been made. This also helps us identify any opportunity area that needs extra attention. We also know that in accounting, your demand can be very seasonal with the tax calendar. When working with accounting firms, we also measure in the context of monthly, quarterly, and year over year numbers so that your progress is truly measured “apples to apples.” Each month we will provide you with a report that details these measurements and how they compare to the previous periods.
Our approach to accounting SEO
We often tell people that it doesn’t take a genius to do SEO and it honestly doesn’t. However, accounting and tax planning do take that kind of skill. We know you and your team need to focus on successfully running your accounting practice, not worrying about Google’s latest algorithm changes. So, let us spend the time on increasing your online presence so that you have more time for important client work.
Want to get a glimpse of how we break down SEO and the different aspects we focus on? Well, this is our approach.
We start out with an SEO audit of your accounting website. This audit looks over technical elements such as site speed and content related on-page elements such as page titles and copywriting. Our team will thoroughly go through all of your website’s SEO relevant elements and make recommendations that include content edits or additions, picture optimization, structured data, and more.
Keyword research is a foundational element of our SEO audit. Optimizing for the right keywords is critical for SEO success in Google and other search engines. For example, if your firm is in Peoria, Illinois we’ll research to find out if more people in your target market are searching for “accountant near me” or “CPA in Peoria”, and any combination of these accounting-related search terms in the local area. We then use these keywords in our SEO audit to ensure your website’s content includes these critical terms and uses them in the most SEO-friendly way.
For local businesses like CPA firms, it’s also important to continuously gain business reviews. Have you checked lately to see how many reviews your firm has? Do a quick search and look at the results in your Google My Business listing. Is the number low? Are there a lot of negative reviews? We can help you not only gain more positive reviews for your listing, but we can also help you manage the existing negative reviews. This is an important aspect of our process as many people use reviews in evaluating whether they want to try a new small business such as your accounting firm.
On the topic of Google My Business, we are also here to help ensure that your listing is optimized. What does that include? All the little details that need to be exactly correct. That means things like using the correct address, local phone number, photos of your business, and more. We’ll ensure that your listing has all the necessary elements to stand out to Google and potential clients.
These are just some of the areas of the elements of local SEO that we will focus on improving for your firm. We work with each client on an individual basis to ensure that your marketing goals are being achieved through our efforts. Other SEO services that we provide for accounting clients include:
- Citation building
- Content development
- Link building
- Ongoing reporting
Let us help you grow your CPA firm
Ready for an honest approach to SEO? Give us a call and we’ll be happy to answer any of your questions and explain our process in detail. We understand the competitive environment of accounting and how difficult it can be to acquire new clients. While referrals and word of mouth are great ways to attract new clients, more and more customers are doing their research and making decisions via search engine results. When potential clients are looking for help, are they finding you or your competitors? If you don’t like what you see, we can help change that. Give us a call at 1-877-204-0234 or fill out the contact form below to get in touch.