Within the past months, Google has started to make some significant changes to its Travel search. The most recent update I touched on was the change to the Local 3-Pack […] Read More
Posts Categorized: Tips & Tricks
My Love-Hate Relationship with Yoast SEO Plugin
I’ve had a love-hate relationship with the Yoast SEO plugin. On the one hand, it does a good job of aggregating most of the needed SEO site modifications in one […] Read More
Why Social Media is Important for Small Businesses
If you are a small business owner and still haven’t entered into the world of social media, there is a lot you are missing out on. Social media can help […] Read More
Tips for Applying for a Job with a Digital Marketing Agency
Both of our Netvantage offices in Michigan are in college towns. Our East Lansing office is located across the street from Michigan State University and our Grand Rapids office is […] Read More
Google My Business Guide for Hotels: What You Need to Know
Acquiring a Google My Business listing for your hotel is one of the most essential steps you can do for your hotel’s online marketing. Not only is a Google My […] Read More
QUERY: The Most Useful Function You Never Knew Existed in Google Sheets
In today’s technology-driven society, if you’re older than 7 years of age and you aren’t intimately familiar with basic spreadsheet functions like SUM(), AVERAGE(), MAX(), MIN(), and maybe even the […] Read More
Tips for Writing an SEO-Friendly Blog Post
As all quality writing requires skill, it should be to no surprise that writing blog posts require a certain level of skill, too. Not only do you want to focus […] Read More
How to Use Google My Maps for Your Business
Google has so many useful tools that you may not even be aware of all of them. One of these tools that I frequently use is Google My Maps. Google […] Read More
How to Boost Your Website to Ludicrous Speed!
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. I’ve written before about rolling up your sleeves to […] Read More