Sometimes it feels good to be validated. In recent weeks Google has come out and said that multiple H1 tags aren’t a big deal. In part of that discussion, John […] Read More
Posts Categorized: SEO
Recent Changes to Google Travel That Might Affect your Search Engine Marketing
Within the past months, Google has started to make some significant changes to its Travel search. The most recent update I touched on was the change to the Local 3-Pack […] Read More
My Love-Hate Relationship with Yoast SEO Plugin
I’ve had a love-hate relationship with the Yoast SEO plugin. On the one hand, it does a good job of aggregating most of the needed SEO site modifications in one […] Read More
Structured Data Markup Helper – Free & Easy Schema Help For Local Businesses
It can be a painful task getting people to buy into SEO initiatives, even if they’re in their best interests. The more arcane the topic, the more difficult it can […] Read More
Duplicate Content and SEO
While having duplicate content on your website doesn’t result in any sort of Google action penalty, it does not help your overall SEO efforts. Google actually only indexes a tiny […] Read More
Google My Business Guide for Hotels: What You Need to Know
Acquiring a Google My Business listing for your hotel is one of the most essential steps you can do for your hotel’s online marketing. Not only is a Google My […] Read More
SEMrush Tools You Might Not Know About
The Netvantage staff members are avid users and fans of SEMrush. SEMrush is large and continues to add new tools that help search engine marketers. With the vast possibilities of the tool, […] Read More
Overlooked SEO Tactics
There are a lot of ways to approach search engine marketing and every SEO likely goes about optimizing a website in different ways. Due to this, some SEO tactics can […] Read More
Common Sitemap Errors
XML sitemaps are an important (and overlooked) tool that your website can use to point search engines to all of the most important pages on your website. Instead of crawling […] Read More