At Netvantage, we always recommend to clients that they get more reviews. We often provide them with resources to do so such as a handy link from Grade.us that takes customers directly to the clients Google My Business listing to leave a review or Whitespark to create a handout that businesses can use to give customers to leave a review. While these reviews are very beneficial when it comes to rankings for clients, they can be utilized to aid marketing in other ways too. Read on to find out how to use your reviews.
No business is perfect, and you are bound to have some negative reviews. Use a negative review to show how much your business cares about your customers. Ignoring negative reviews doesn’t put your business in great light with potential new customers. It is also important to remain calm while responding to negative reviews. A conversation with an unhappy and ‘faceless’ due to the review being online can get heated very quickly. Remember that the way a negative review is being responded to is a representation of the company.
Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses. — BrightLocal Local Consumer Review Survey
While it is important to respond to negative reviews, positive reviews shouldn’t be ignored either. A simple thank you response to a positive review can go a long way. Acknowledging a positive review can help keep a customer happy for longer.
Learn More About Your Customers
At Netvantage, we also preach that you need to know your customers. Well reading reviews from customers is a great way to learn more about them. Reading reviews can help you understand the verbiage your current customers use. It is very likely that potential customers will use the same type of verbiage which can be a great starting point to find new keywords for content. Some reviews may even include questions from your customers, which can lead to a FAQ page on your website or a blog post that answers the question in great detail too.
Use Reviews for Testimonial
People are extremely trustworthy of online reviews. While these online reviews can be read online, not all of your business is going to come from online, so you should use your reviews as testimonials in other marketing materials as well. For example, any mailer you send out can include a positive review. The reviews can also be turned into a great case study.
85% of consumers trust online reviews as much as personal recommendations – BrightLocal Local Consumer Review Survey
Use Reviews to Get More Reviews
It isn’t always easy to get online reviews, but as your review count grows, people are going to be more likely to share their experience as well. Sharing an online review on social media and letting customers know that you’d like to hear about their experience is a great starting point for building up the number of reviews your business has.
While it is great to use reviews to your advantage to help build your business, your business needs to get reviews first. If you’re just getting started collecting reviews, check out our blog post on Why Your Local Business Needs Online Reviews & How to Get Them.