Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How to use local keywords to boost your local rankings on Google — Many local businesses overlook using local keywords in their SEO strategy, which means your site is not receiving the potential traffic it could be. In this article, find out how you can discover local keywords for your site, incorporate them into your content, as well as bonus tips to increase your local rankings. |
 Adam Henige |
The Advanced Guide to Ranking in Local Search — Want to know the three pillars of local search? Try relevance, prominence, and proximity. This post from BrightLocal is a nice primer for someone looking to know more about how local SEO works. |
 Jerod Karam |
How to Measure Your Customers’ Happiness Score (and Why That Matters) — We all know intuitively that a happy customer may provide repeat business to your company and perhaps a referral or two. We also intuitively know that a dissatisfied customer will bad-mouth you all up and down the block (or the social media platforms) and let everyone know that your company did them wrong. So how can you gauge your customers’ attitude toward your business BEFORE they launch a smear campaign against your business? Happiness Score. Read. Implement. Prosper. |
 Joe Ford |
The Essentials of Managing Negative Keywords — Brad Geddes is simply one of the leading experts in the PPC industry. This blog post is a video post on how to take your negative keyword management from good to great to amazing. |
 Lexie Kimball |
New Test Shows Re-Tweeting Your Own Tweets Can Boost Engagement — Retweeting your own tweets vain or beneficial? According to Andrew Hutchinson, it can lead to more engagement. |
 Michael Hall |
SEO Broken Link Building as a Content Marketing Strategy — Broken link building is nearly as old as links themselves, and has been of my most frequently utilized link building strategies over the 7 years that I’ve done SEO. I’m shocked that broken link building is not not more frequently covered in SEO blogs – this post is a refresher for how broken link building works, and an example of broken link building in action. |
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