Search Scoop: Week of September 15th

Happy Monday!

Here are this week’s Search Scoop articles:

 

 

 

Adam HenigeThis article selected by:
Adam Henige
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Case Study: Using Industry Authorities for Link Building — Want to build links on authority websites? Well, it helps if you have an expert providing you great content. This awesome case study shows the types of links you can get even in a shady niche like gambling.
Andrea BarnesThis article selected by:
Andrea Barnes
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Video SEO: The only guide you need — Don’t ignore the SEO potential of your website’s videos! Author Yannis Karagiannidis effectively explains how to apply schema on your videos so you’ll rank higher on both Google and YouTube.
Joe FordThis article selected by:
Joe Ford
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What’s A Good PPC Account Structure, Anyway? — This is one of my favorite articles I’ve selected for Search Scoop! It shares a great layout on e-commerce account structure differences and approaches. 
Lexie KimballThis article selected by:
Lexie Kimball
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DiGiorno Pizza Provides Another Cautionary Example of Look Before You Tweet — DiGiorno made a big social media mistake this week and they are paying for it now. Find out what happen in this article from Marketing Land.
Michael HallThis article selected by:
Michael Hall
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Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic — Keyword research is tough when you’re in a tough industry, and a lot of creativity is necessary in order to find out what your target users are searching for. Neil Patel provides some keyword research methods that work well for him. I particularly liked the #4 tip!

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