Search Scoop: Week of November 12th

Happy Monday!

Here are this week’s Search Scoop articles:

 

 

Abbey Hadar
Abbey Hadar
Twitter
6 Unique & Free Keyword Research Tools You Didn’t Know You Needed — Looking for some new keyword research tools besides Google’s Keyword Planner? Check out these six free tools that can provide you with some new keyword ideas for your SEO strategy.
Adam Henige
Adam Henige
Twitter
Shopify SEO Review, What all SEO Professionals Need to Know — I have a bit of a love/hate relationship with Shopify as far as SEO, and this post does a nice job covering some of the pros and cons. It misses out on the fact that the pages are usually HEAVY, but beyond that, it’s a good summary for someone deciding on an e-commerce platform.
Jerod Karam
Jerod Karam
Twitter
3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates — “Dear Ms. Client, we just boosted your conversion rates by 13% across the board.” How would you like to send that note to your e-commerce clients? Yeah, me too… Turns out that advertisement personalization, recommendation engines, and remarketing have done this very thing for others. It may not even be that difficult to accomplish!
Joe Ford
Joe Ford
Twitter
Google Ads intros new ad position metrics — Google Ads is rolling out a feature that I think I will actually like – more detailed reporting on search positions, including the percentage of impressions in the absolute top position.
Lexie Kimball
Lexie Kimball
Twitter
The Most Important Elements in Your Social Media Budget — Have you started mapping out your social media budget for 2019? Rebekah Radice shares a nice breakdown for a social media budget that you might want to review before finalizing your numbers.
Michael Hall
Michael Hall
Twitter
How PageRank Really Works: Understanding Google — This is a pretty technical article, but it explains in great detail how Google’s main ranking algorithm “PageRank” works. This also illustrates how and why backlinks play a vital role in search engine rankings. It also explains Majestic’s Citation Flow stat, as it calculated using a similar algorithm.

Netvantage Marketing

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