Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How to determine if you’ve been hit by negative SEO — If you’ve ever noticed a random drop in rankings and decline in traffic, your site might have been targeted by negative SEO. Sometimes it can be part of your own actions, but in some cases, it could be someone trying to purposely harm your website. This article outlines the tools and steps you need to take in order to determine whether your website has been hit by negative SEO tactics. |
 Adam Henige |
My New SEO Strategy: Blog Less, Spend More on Technology — You want traffic? Spend some money. In all honesty, there are a lot of ways to do this sort of thing, like when Netvantage created Domain Hunter Plus, but the message holds true. Spend money on amazing helpful things and you’ll get more traffic…and links. |
 Breanna Ratering |
Redesigning Your Website? Make Sure SEO & Content Have a Seat at Website Migration Table — We all know the stress and planning that comes along with a website migration. You need to think about migrating content and SEO strategy so you don’t see traffic decreases and lose content you worked so hard to create. This blog post shows you how to create a sound strategy for migrating your website so you can maintain both your content and SEO strategy. |
 Jerod Karam |
Watchdogs ask Googlers to stop it favoring its own search results — A coalition of activist groups are asking Google to stop using their infamous Knowledge Cards at the top of the SERP. Obviously, Google is scraping information from other websites and displaying it themselves thereby reducing traffic and potentially revenue for the affected sites. One can only hope… |
 Joe Ford |
Google local pack business categories dynamically change based on query — In another example of why making sure your Google My Business listing and local schema is immaculate, Google is starting to display dynamic business category listings next to a business’s name in the Mapped Pack. These category listings are being matched to the searcher’s query. |
 Lexie Kimball |
Best Chrome Extensions for Social Media Professionals — I am an avid user of the Sprout Social Chrome extension for scheduling content for Netvantage. But I’m always looking for new tools. This article was a great resource for Chrome extensions to make my life easier! |
 Michael Hall |
VIDEO: How to use Google Advanced Search Operators (9 Actionable Tips) — For the visual learners out there – Ahrefs has a great Youtube channel with tutorials and tips. This video showcases various Google advanced search operators and how to use them for SEO. Great video for those who know little to nothing about advanced search operators as well as seasoned pros who are looking for new and creative ways to utilize advanced search operators. |
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