Search Scoop: Week of December 9th

Happy Monday! The team at Netvantage is wishing everyone a happy and healthy holiday season! Here are this week’s Search Scoop articles:

Adam Henige
Adam Henige
Google Confirms November 2019 Bedlam Update is Based on Neural Matching — If you saw your local rankings take a nosedive this past month it was likely due to Google’s most recent update centered on neural matching. Read this post to get to the bottom of your new issues.

Elyse Motte
Google Encourages to Differentiate Your Site — Differentiation is something every company works on to stay competitive but it often becomes an after thought on websites. With all of the information online, overlap of content is inevitable. This article will help you learn how to make commodity content different to increase your rankings.

Jerod Karam
Cybersecurity: 99% of email attacks rely on victims clicking links —  Oh really? You mean that the weakest part of online security is dumb-dumb sitting behind the keyboard? Shocker. Read this article…then go read my blog post on security…then read them both again…then examine how you operate and stop being silly about your online security and your company’s & family’s data!

Joe Ford
How to make holiday shopping campaign for low budget accounts — While we are in the midst of the holiday shopping season, it isn’t too late to maximize your campaigns. The author does a very nice job of laying out a calendar and strategy for getting the most from your small business shopping campaigns, with an analytical approach.

Kelli Kaufman
Six key content performance aspects that Google Analytics can’t measure — Even though Google Analytics can provide you with a lot of key metrics to measure the performance of your site, it can’t do everything! See where Google Analytics has a few trouble areas and what you can do to get the data you need instead.

Lexie Kimball
Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn — Google My Business results are extremely competitive. They are also extremely cluttered, most not providing accurate information. If you feel like your business is competing with a spam listing, I recommend following the steps in this blog post to help clean up the spam and hopefully improve your ranking in the process.

Michael Hall
15 Evergreen Content Ideas That Will Boost Your Website Traffic — Evergreen content stays relevant for a long period of time, which is why it is important to focus on putting together evergreen content for content marketing purposes. Here’s a list of 15 evergreen content ideas to help boost traffic to your website.

Netvantage Marketing

Netvantage Marketing is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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