Happy Monday!
Today is Mean Girls Day! “On October 3rd he asked me what day it is.”
Here are this week’s Search Scoop articles:
 Abbey Hadar G+ | Twitter |
What Netflix can teach us about long-tail keyword research — What can Netflix teach us about long-tail keyword research? According to Author Ryan Shelley, Netflix’s obscure categories are all backed by data where they look at each user’s unique behavior to create suggested categories based on their interests. SEO focuses on connecting people to information, so as search marketers it is important that we should also look at the demographics and interests of our audience as we brainstorm new long-tail keyword opportunities. |
 Adam Henige |
Everything you need to know about Google’s ‘Possum’ algorithm update — Did your local rankings take a hit in September? Google’s latest update might be the culprit as major adjustments are made to the local algorithm. |
 Jerod Karam G+ | Twitter |
WIRED’s Latest HTTPs Update: We’re Almost There, Folks — We often think of tech companies as just “being on top” of whatever new technological advancement or need comes along. Here is one article from a series by Wired Magazine that shows that even large tech-focused companies have their fair share of troubles when in comes to complicated roll-outs. I appreciate the transparency being shown here–it’s refreshing to know that I’m not the only doofus that has been baffled by some seemingly simple techie thingie. |
 Joe Ford G+ | Twitter |
What you didn’t know about recent Quality Score changes — Quality Score (QS) drives many factors in PPC campaigns for average cost per click and for consistent positoning. Google recently released new updates and features to how QS is tracked and displayed in accounts, which should help advertises asses it in their campaigns. |
 Kyna Garrett G+ | Twitter |
Is that a Possum near me? — How should you optimize your site for those infamous “near me” searches? After Google’s recent Possum update, here’s how you can be better prepared for local search. |
 Lexie Kimball G+ | Twitter |
Google Allo – The Google+ of Messaging Apps? — Stop Google please! You provide us with great search results. Stick to what you know instead of clinging to all of the latest trends. |
 Michael Hall G+ | Twitter |
Google Penguin 4.0 Hype vs. The Facts, Tremors, Drops and Recoveries — You may have heard that Google released an update to its Penguin algorithm dubbed Penguin 4.0. While not much has really changed for those that do white hat SEO some of the changes affect individual links and individual pages, which can mean a lot for websites affected by a Google penalty in the past. Learn what Penguin 4.0 means for link building, your website’s SEO and the future relationships between Google and website owners. |
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