Today is Clean Your Virtual Desktop Day! Don’t forget to get rid of some old files.
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Local SEO: 7 Google My Business questions asked and answered — New to Google My Business and wondering how to correctly set up and claim your listing? If so, here are 7 common Google My Business questions and answers that can help get your listing to show up in search results. |
 Adam Henige |
How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO — I recently tried the Sitebulb crawler and found its interface very unique and helpful for visualizing exactly what’s going on with larger sites. Shaun Anderson does his own review, and I have to say it’s pretty much spot on. FYI, his review has affiliate links that he clearly points out. |
 Breanna Ratering |
6 Things You Need to Stop Doing on Social Right Now — My biggest social media pet peeve is when businesses #use #a #hashtag #for #every #word. Social media is one of the most important forms of marketing nowadays, and you have to do it right. Hootsuite compiled 6 things brands need to stop doing on social media. I completely agree with #2, if you don’t think the “you’ve heard of elf on the shelf” message won’t sit with your audience, save yourself the headache of trying to find something that rhymes with your company. |
 Jerod Karam |
10 Hidden Facebook Marketing Hacks You Can Try Today — <soapbox> I REALLY HATE the use of the work “hack” in this sense. It’s clickbait; it’s full-on B.S.; I’m sick of it. </soapbox> Still, it’s good information about how to manage a Facebook marketing campaign. Soak it in… |
 Joe Ford |
UPDATED The AdWords 2x budget change: Considering the potential impact — As you may have heard, Google has taken the liberty of expanding the budget overspend threshold from a maximum of 20% to now being able to double your daily budget “to increase clicks”. A collective gasp came from the PPC management industry. This article addressed more questions about the sudden change in more detail. |
 Lexie Kimball |
The 7 Most Important Metrics to Track Your Content’s Success — Your marketing company sold you on the idea of content marketing, but how do you know if it’s working? Try evaluating these seven metrics from Neil Patel. I’m a firm believer in metric 3! |
 Michael Hall |
How to Start a Broken Link Building Campaign — Broken link building is an effective and time-tested way of acquiring good links for a wide range of websites. There are many different broken link building processes, but this one is a thorough and effective one. |
 Rianna Middleton |
SEO content strategy: How to grow visits by 300% in one year — An SEO strategy involves a lot more than just creating great content. Utilizing internal linking, managing existing content and prioritizing topics that are easy to understand are just a few ways to increase the visits to your website by 300% in one year. |
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