Search Scoop: Week of March 5th

Happy Monday!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
9 Essential Types of Webpages Every SEO Pro Needs to Know — Every page on a website that is indexed and crawled by Google is a landing page for SEO. However, there are some pages that present more value to a user and are the biggest opportunities for results. In this article, find out what 9 webpages are essential for SEO and why.
Adam Henige
Adam Henige
Twitter
The Google Ranking Factor You Can Influence in an Afternoon — The nature of on-page optimization is changing, and this is a great guide to looking at your content with fresh eyes and making improvements in line with what Rankbrain wants.
Breanna Ratering
Breanna Ratering
Twitter
The Backlash Against Snapchat Is Growing – Instagram To Benefit? — Even if you don’t use Snapchat, you might have seen negative news articles and tweets surrounding Snapchat’s new interface. There’s so much backlash that 80% of Snapchat mentions on social media are negative. Even celebrities are showing their disapproval of the new design. We’ll see if this new update will drive users to Snapchat’s main competitor, Instagram, and how it affects marketing strategies.
Jerod Karam
Jerod Karam
Twitter
Google takes AMP beyond basic posts with its new story format — You may have been seeing more of these AMP pages popping up in your mobile browser. Google has released a whole mess of developer tools to build these more mobile-specific pages. Just one more hoop to jump through to make The Goog happy… *sigh*
Joe Ford
Joe Ford
Twitter
How to deliver a data-driven search marketing strategy using customer intent trends — While there isn’t enough real estate in this space to fully go through this approach, this article is a fantastic starter to using keyword research and seasonal keyword demand trends in retail.
Lexie Kimball
Lexie Kimball
Twitter
Call Tracking: The SEO Update You Need to Know — Google continues to provide answers to searchers as quick as possible. The latest attempt to do this? Showing phone numbers in answer boxes. How does this affect search engine traffic? Colleen Harris explains.
Michael Hall
Michael Hall
Twitter
9 Types of Links And How to Get Them — If you’re stuck in a rut with your current link building campaign, it’s good to look at some other ways that link builders get links. Here are five unconventional and creative ways to acquire backlinks for your website.
Rianna Middleton
Rianna Middleton
Twitter
How to Deal with Fake Negative Reviews on Google — In a world where people can easily create accounts and leave reviews anywhere online, dealing with fake reviews on Google is a problem for many businesses. Since reviews have an impact on local SEO, it’s important to know how to address the problem, whether it’s your own business that has been impacted or if your client is experiencing the issue. Joy Hawkins explains how to deal with fake Google reviews.

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