Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
7 User Engagement Metrics That Influence SEO — Google’s main goal is to deliver the best search results for users, which is why Google continues to pay attention to how users are engaging with a website. Other factors like keywords, links and proper on-site SEO are important too, but if they don’t deliver valuable information to users, then what is the point? In this article, learn about 7 user engagement metrics that influence SEO and how to improve these metrics for your site. |
 Adam Henige |
Video Rich Snippet Generator for schema.org Markup — If you’re going to use video on your site you should maximize its search potential. To do so, make sure you use a tool like this rich snippet generator form Sistrix to provide Google the information it needs for your embedded videos. |
 Breanna Ratering |
Why Visitors Leave Your Website: 9 Annoying Features You Need to Fix — When I’m browsing the web, I can get frustrated when a website doesn’t load fast enough or it’s difficult to navigate. Social Media Today put together a great infographic with data on why customers leave websites. 75% of customers leave because the website isn’t fast enough, but you may be surprised to know that 66% leave because the website isn’t visually appealing. |
 Jerod Karam |
PPC vs. SEO: What’s Best For Your Business? — Is PPC or SEO best for my business? I get this question regularly. Let’s put it to bed. |
 Joe Ford |
Google Analytics Data Retention — Taking an article right from the source this week, Google Analytics has changes coming May 25th regarding tracking visitor data. Marketers and website owners need to read up on these changes to understand how their returning and new visitor data and tracking may change. |
 Lexie Kimball |
Lessons Learned from Brands That Got it All Wrong on Social Media — Some social media campaigns fall short, others really hurt a brand. Check out this roundup of social media blunders so you don’t miss the mark with your customers. |
 Michael Hall |
Link Building: How To Build Links To Your Website in 2018 — This is an extremely extensive post on link building and addresses nearly every type of link building tactic and FAQ on link building in general. A good way to use this blog post is to bookmark it, and when a question pops up in your head, use the find feature (ctrl f) to learn more about the topic. |
 Rianna Middleton |
3 Keys to Writing Compelling Content for People & Search Engines — Who should your content marketing appeal to, search engines or humans? It may seem obvious that the answer is both, but it can be more difficult than it seems. This article highlights three keys necessary to writing compelling content for both people and search. |
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