A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
How Online Travel Agencies Can Drive SEO Results
There’s been a long debate about Online Travel Agencies (OTAs) in online marketing and whether they are beneficial or damaging to the hospitality industry. One of the main arguments regarding […] Read More
Gearing Up For Summer: Paid Search Tactics for Tourism
If you live in Michigan – the word summer may seem like a foreign concept with the recent spring weather we have been having. But Memorial Day and nicer weather […] Read More
Search Scoop: Week of May 16th
On Thursday, we celebrated our 8th anniversary! Take a look back at our changing website over the years. Here are this week’s Search Scoop articles: […] Read More
Businesses: Take A Note From Skyscraper Content
Doing SEO has always been a balancing act if done correctly. On one hand, you’re expected to work your “Google magic” for clients and get those high rankings. When it […] Read More
Search Scoop: Week of May 2nd
On this day in 1933 the Loch Ness Monster was “born” after he was first sighted on the local news in Scotland. Here are this week’s Search Scoop articles: […] Read More
SEO Resources for Chiropractors
Standing out in Google for chiropractors is competitive. Most cities have numerous chiropractors and not ranking well in search engines means you may be missing out on a large amount […] Read More
Search Scoop: Week of April 18th
Happy Tax Day! Here are this week’s Search Scoop articles: […] Read More