Google Shopping Changes Result In…More Money For Google, Continued Crappy Results

I’m going to keep this post short. Mainly because I’m annoyed. At Google. Again. If you don’t know by now, to have your products included in Google’s Shopping listings you need to pay to play. While this is an obvious money grab, the Google PR team once again tries to make cupcakes out of turds. You can read their whole statement here, but I’ll grab the section I find important:

We believe that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date. Higher quality data—whether it’s accurate prices, the latest offers or product availability—should mean better shopping results for users, which in turn should create higher quality traffic for merchants.wonka hates google's stupid shopping update

So today I decided to do a search for a product to see what came of it. I went with the Pentair IntelliFlo VF High Performance Pump, and I’ll let the results speak for themselves.

pentair intelliflo google shopping listing

pentair intelliflo price

Looks good to me!  $491.45 is pocket change in this economy. Thank you Google!

Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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