Our Favorite Tools for Content Writing Ideas

At Netvantage, we create a lot of content for clients. When you’ve had a client for an extended period of time, creating content can become difficult. Trying to come up with creative and engaging ideas when you’ve written dozens of blog posts already is the hardest part. In this post, we will share some of our favorite tools to come up with fresh content ideas when we need them.

Abbey Hadar
Abbey Hadar
Twitter
Google Search Console is one of my favorite tools for finding new content writing ideas. The Search Analytics section is a great way to see the rise and fall of traffic for specific keywords. Generally, I like to do a 28-day comparison and look for big increases or decreases in impressions and clicks for specific keywords. If I see a query that fell in traffic, I will drum up ideas for a new blog post relating to it or see if I can tweak up a current blog post to include the keyword.
Adam Henige
Adam Henige
Twitter
This sounds like a cop out answer, but in all honesty, its clients. I’d say more than half of my blog posts are inspired by discussions I have with clients and questions that I commonly answer. In some ways, I treat my posts as an ongoing FAQ for clients and prospects.
Breanna Ratering
Breanna Ratering
Twitter
My favorite online tool for content writing ideas is GrepWords. It’s great for keyword planning, but you can also brainstorm content ideas from related keywords or by using the query builder to look at top searches containing the keyword you’re looking to use. I also think I come up with creative content ideas just by thinking about what I would like to read if or what I’ve seen on the internet lately and put my own spin on it.
Jerod Karam
Jerod Karam
Twitter
Adam. For those of you that don’t know, Adam is my boss (and his comments are right up there ^^^). He’s regularly telling me “it would be cool / it would save me a lot of time if we could do / if we had XYZ” … which, of course, makes me have to figure out how to accomplish XYZ. Since I’m lazy at heart I think sharing knowledge is what makes the world go ’round, I use my own learnings to help others in the form of writing it all down and hitting the “publish” button.
Joe Ford
Joe Ford
Twitter
I actually am one of the rare team members here at Netvantage who rarely has to develop content for our clients on a consistent basis. When I am assisting for client content, given my paid search focus, my favorite tool is to use the Actual Search Query Report in Google AdWords. These reports provide an inside view to how a client’s target audience is searching and the specific terms and topics they are searching for. Often times, this can lead to some good content ideas for articles and posts.
Lexie Kimball
Lexie Kimball
Twitter
I recently learned about the tool LSIGraph and it quickly became a favorite of mine. LSI stands for Latent Semantic Indexing. It is a tool that finds keywords that Google associates with a selected keyword. It has been really handy for clients I’ve been working with for extended periods of time. It gives you a fresh perspective on keywords that potential customers could be using to search instead of some of your most popular keywords.
Michael Hall
Michael Hall
Twitter
For me it’s gotta be SEM Rush for many reasons. Not only can you look at your own website to find content ideas, but you can research competitor pages to see what blog posts are getting them traffic. Here’s one of my favorite scalable processes for finding awesome content topics that will actually get search engine traffic. Search “Target Keyword inurl:blog” > Scrape domains > Setup SEMRush URLs of Keyword Position reports filtered by URL containing “blog” using Excel magic > Export all results

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