Dear Google, I Miss The Old You…A (Potentially) Tragic End

(Note: This is a tongue in cheek take on the recent flurry of changes to Google).

Dear Google letter
Things just aren’t the same…


Dear Google,

First off, I’m writing this as a loyal user, not as an SEO. I know we’ve had our ups and downs in the past (like you refusing to index a site because someone left a “noindex” in the robots.txt too long, but let’s not get into that now) but outside of work you had always dazzled me with your ability to know exactly what I want.  I remember that night you decided to spice things up by giving me news in a regular SERP. Before I knew it everything was fair game! You introduced me to things I’d never even thought of trying in my SERP, before I knew it I was comfortable with shopping results, local listings, pictures and I was even okay when you brought video into the mix.

That said, I feel as if your recent endeavors might be pushing my adventurous side a bit too far. Particularly getting my friends involved. While I was all for experimentation in the past, it’s always just been you and I. Now I feel like every time we’re together I have to concern myself with what Joe or Jerod like. Sure, it might be only seventh or eighth on your list of things to do, but what if I don’t like the same things they do? To be honest I don’t even feel comfortable thinking about the things they like…I want it to be the way it’s always been. I don’t know if you just like trying new things for the sake of trying new things or if you’re just trying too hard. The truth is, for the most part I liked things the way they were.

Lately I’ve been spending some time with Blekko and to be honest, our relationship reminds me a lot of what ours used to. While you’ve been busy plus one’ing everybody and constantly changing how you look and behave, Blekko is a lot like the simple old you that I remember. If I want to search for pictures, I can search for pictures with Blekko. When I just want to see what Blekko thinks is a good idea for a tropical vacation it gives me its opinion, not a jumbled mess of opinions from all of my friends (who have horrible taste in vacation spots, mind you).

I’m not saying we need to break up, but we may need some time apart for you to examine if I’m what’s important to you or not. If not, my time with Blekko has shown me that there are other fish in the sea, and that things can go back to how they used to be. You’re walking a fine line here, and I might not be around forever. I’m just letting you know how I feel.



Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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