Building Your SEO Muscles

I’ve been doing SEO for a decade now. As Netvantage has grown we’ve been fortunate enough to bring on bigger and better clients. The beauty of this is that, as I said in a meeting today, “I’m getting handed the keys to a Ferrari instead of the Chevettes I used to get.”

Ten years ago people weren’t handing me websites that get millions of branded searches and a homepage PageRank of 7 (yes, I know they don’t update it anymore, but that’s easier than spouting off twenty other metrics to let you know this is a monster of a website). That said, these are the sorts of things that happen as you build and grow your skills as an SEO and your business gains visibility, and I’m almost dizzy with the possibilities of how much good I can do for companies like this. But before I get too giddy…

Note to self: Remember how you got here

As I alluded to, these kinds of clients didn’t happen overnight. There was a lot of time spent figuring out how to squeeze blood from the stones of horrible websites for local businesses and developing content for subjects so boring it made me want to put my head into a wood chipper. But all of these painful and almost impossible projects helped build some SEO muscles. Just like lifting weights, this shit is hard work and it isn’t glamorous, but if you stick to it your skills will grow and you’ll see results. Thinking back on projects we’ve worked on as a company I can’t count the number of times we’ve had to:

  • Work around a website with serious technical limitations
  • Figure out how to develop content when the client can’t seem to make time to get involved (when we have a fairly limited knowledge of the products or industry)
  • Get legitimate links to something that no sane person would ever link to
  • Find a happy medium with a client that doesn’t really want you to use the keywords they want to rank out for (“Can’t we just hide the text somewhere so it’s behind a picture or it blends into the background?” Amazingly, this STILL happens in 2016)
  • Do things that are WAY out of the scope of what we do to support a client

Despite a list of these situations so long that it would probably stretch between all three of our offices, we’ve still managed to get results far more than we haven’t. It’s good to enjoy the new successes that have come our way, but it’s also important to remember to keep building those SEO muscles and keep hustlin’. This game is ever changing and tomorrow is promised to no one.

I just wanted to take a moment to acknowledge where we are, where we’ve been, and remind myself of the things we need to keep doing to make where we’re going even better. Hopefully ten years from now I’ll be feeling this good about where I am and where Netvantage is.

Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and Moz.

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