(Photo from here)
You may have dove into Social Media from the get go or maybe you just recently waddled in the shallow end equipped with water wings and scuba gear. Whether you are social media savvy or still feeling it out, you’re in the social media game. Either way, you probably know there are metrics. You’re paying attention to tone and consistency. You have your basic bases covered. However, a factor you may have not taken into consideration is whether or not your website and your social media outlets are playing nice. For this blog, we will focus on ways in which you can integrate social media into your webpage. So what’s the best way to make sure your website and social media channels are integrated in a way that gets you the most exposure? Below are 4 Questions to ask yourself to make sure you’ve got it all covered:
1. Are your social media channels visible on your homepage?
This seems like a no brainer, but double check. Best practices suggest that Facebook, Twitter, and YouTube buttons be displayed on the top or bottom of your home page. Buttons are more attractive than links. You may also use social plugins such as a Twitter Profile Widget or Facebook Like box. For more information on these social plugins, check out this blog post.
2. Are the social media buttons you currently display up to date?
Social media changes fast- it’s in real time after all- so if you added your buttons a year ago, they are probably paling around with dinosaurs (they are extinct). There are no such thing as Facebook Fans, Group Pages are dead, +1 is spanking new, and Linkedin has gotten better. Do your research and find out what makes the most sense for your website. Make sure that you are up to date with your lingo. No one wants to sound like Grandpa mumbling about “The Facebook” and “The Twitter”.
3. Do you display share buttons on your product pages?
If you sell a product and you haven’t added share buttons to your product pages, you are missing out on some potential social media impressions. Share Buttons (social plugins) should be displayed at the top as opposed to the bottom of the page. The goal would be to make it as easy as possible for your customers to tell others about your product.
4. Do your content pages have share buttons?
If you have any resources, a blog, or other valuable content on your site, your social media buttons should be visible toward the top of all posts just below the heading, on the side, or at the bottom. The goal here would be to make it easy for visitors to share your information with ease. I am fond of the ones below at entrepreneur.com.
Other things to be mindful of:
- You won’t be directing individuals to your Facebook Page by installing a Facebook “Like” button to an individual website page. Rather you are allowing them to share the information, content or product on that individual website page. There is no correlation between the two unless you are using Open Graph Protocol. For more on the differences between social media share buttons (plugins) and social media buttons, go here.
- Buttons and features regularly change so it is best to keep an eye out for these changes from month to month to make sure you’re not missing out on more potential exposure.