Building citations for your business is one of the most important SEO strategies that can help boost your site’s organic traffic. It can help build the authority of your website if a link is included and also acts as a source of referral traffic. A citation includes your business’s Name, Address, and Phone number (NAP), and the main goal is that you want to have consistency across the board. Your business NAP information should already be listed on your website in the footer and other appropriate pages such as the Contact Us or Directions, as well as in your schema code. Once this is established, it is time to submit your citations to quality online directories. There are countless directories that all businesses can submit to, but this post focuses solely on travel-related directories.
Discover Our Town
This directory provides information for all types of travel-related businesses. From lodging, shopping, dining, attractions, recreation and event venues. It is also super easy to submit a citation and is free. All you have to do is click on “Add Your Business” that is listed in the footer of the website and include all the necessary information. The domain trust flow is 48 and citation flow is 50, which is extremely high too.
Domain Trust Flow: 48
Domain Citation Flow: 50
The Purple Roofs directly focuses on helping the LGBT communities find places to stay across the world. If you provide LGBT friendly lodging, this is a great directory to submit your business citation to. It takes a bit more work to fill out than Discover our Town because it asks for more required information such as price, descriptions, room views, pets, etc. The basic listing is free, but there are other options to upgrade your listing for an additional rate.
Website URL: https://www.purpleroofs.com/
Domain Trust Flow: 44
Domain Citation Flow: 43
When We Bed and Breakfast
Given the name, this directory is perfect for bed and breakfasts. However, it also accepts campgrounds, inns, hotels, and other lodging facilities. What makes this travel directory more unique is that it heavily focuses on in-room and on-site amenities at your lodging facility such as pet-friendly rooms, Jacuzzi tubs, fireplaces, fitness centers, wedding facilities, etc. As you are submitting to this directory, it doesn’t require that you put in your website URL, so definitely make sure you include that along with other important information about your business.
Website URL: http://www.whenwebedandbreakfast.com/
Domain Trust Flow: 23
Domain Citation Flow: 44
This directory offers a free guide to those looking for information on camping, hotels, small bed and breakfasts, and even road guides for truck drivers. So, whether you own an RV park, boutique hotel, or a truck stop, this directory is easy and free to submit to. To add your business citation click on the appropriate selection at the bottom of the footer such as “add a campground”, “add a room”, “add a truck stop” or “add other places”. It also categorizes places to stay such as hotel chains, spa resorts, eco & green, haunted hotels, pet-friendly, etc.
Website URL: https://www.allstays.com/
Domain Trust Flow: 24
Domain Citation Flow: 35
Wikivoyage is a sister project of Wikipedia that focuses solely on travel. If you are familiar with Wikipedia you should know that anyone is welcome to suggest changes, so that is where the risk factor comes in. Risk aside though, this is a great directory for your business citation and an easy link to your website. Be careful not to sound too pushy with the business description though. A short one or two sentence summary should suffice.
Website URL: https://en.wikivoyage.org/wiki/Main_Page
Domain Trust Flow: 38
Domain Citation Flow: 56
Lonely Planet acts more than just a directory. It is the largest travel guide book publisher in the world. Users on this site can find information on nearly everything travel related. Submitting to this directory is easy, but if you read their, there is no absolute guarantee that your business will be listed. However, that doesn’t mean it’s not worth a try. All you have to do is go to the contact us page and go to the section on the right that says “Your Business”. Here you can suggest your business for a listing in Lonely Planet.
Website URL: https://www.lonelyplanet.com/
Domain Trust Flow: 88
Domain Citation Flow: 70
The Bed & Breakfast Directory
Hence the name, this directory also focuses mostly on bed and breakfasts, but it also is pretty lenient on accepting inns and boutique hotel accommodations. Basically, if your accommodation includes breakfast as part of the standard package it will be included on the site. If it doesn’t, your entry will be deleted. Submitting your citation to this website takes a little more work than others because it does require a short introductory text of up to 450 characters as well as a full-text description with a minimum of 1,500 characters. Other than that, everything else is straight forward. Make sure to include your website URL, as it is not one of the required details.
Website URL: http://bnb-directory.com/
Domain Trust Flow: 30
Domain Citation Flow: 36
The above seven directories are always on the top of my list when submitting for a business. For more information about citations check out this post on.