Paid Search Management

Netvantage Marketing’s paid search management services will drive more qualified paid search engine traffic to your site

The objective of our paid search management services is to ensure that every dollar you spend on pay per click marketing brings the most qualified prospects to your website. We will conduct research of your products, services, and the overall marketplace in order to select the most appropriate groups of keywords to help achieve your sales goals. Netvantage consultants have experience managing affordable paid search marketing campaigns across a wide variety of search engines including Google Adwords, Live Search/MSN Ad Center, Ask.com, Business.com and Yahoo! Search Marketing.

Our paid search management services

When you engage with Netvantage Marketing for paid search management, you receive:

• Keyword research and selection
• Development of keyword variations
• Copywriting for ad text
• Ad testing to maximize the click through rate and minimize what you pay per click
• Monitoring and management of bid funds
• Detailed campaign reporting and tracking

At Netvantage, we want to make sure that your paid search marketing campaign isn’t just driving traffic, it’s creating results for your organization.

Pricing: Our pricing for paid search management is based on our campaign set up, as well as a fee for our monthly management. Set up fees are between $500 and $2,000 and monthly management costs are typically around 30% of your monthly campaign budget. A typcial costing structure would be:

One of the most important elements in any successful paid search marketing or SEO solution is the development of an appropriate keyword set.  An important element in this process is what’s called “keyword gap analysis,” where we bridge the terms that our clients would like to be positioned for and which keywords the market is using to search for those products and services.  Netvantage Marketing’s Joe Ford explains a bit more about this process:

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Already running a PPC Campaign?

Already running a pay per click campaign? If you want to retain control of your campaign, but seek some advice to maximize your cost per click, contact our search engine marketing team. We can provide one-time campaign evaluations that will improve your click through rate, and lower your cost per click. We offer on site workshops to train your company on best practices for ppc campaign management.

If you are interested in learning more about paid search marketing (or specific providers such as Google AdWords, Yahoo Search Marketing, MSN Ad Center, etc.), wish to discuss your search marketing or online marketing strategy, or would like to receive a quote, please contact us. To learn more about this effective form of advertising, we invite you to read some of our articles. Our team regularly writes articles on Internet marketing strategy, search engine marketing, web analytics, and organic optimization for several publications, including American Chronicle.

What’s the difference between PPC, pay per click, and paid search?

If you’re new to Internet marketing, it can be confusing seeing PPC, pay per click and paid search attached randomly to the terms marketing, management, company and firm.  So what’s the difference between a pay per click management firm and a PPC marketing company?  In a word, nothing.  All of these terms relate to advertising via search engines through platforms such as Yahoo Search Marketing, Google AdWords and Microsoft Ad Center.  Netvantage Marketing has experience in all of these areas and would like nothing more than to be your pay per click advertising firm, paid search management company, or PPC marketing team - whatever you would like to call us.

Additional Services: Online advertising placement

Looking for more online channels to reach your target audiences? Our online advertising placement services enable you to extend your message. Utilizing our R & D Model, we research the websites that are aligned with your target audiences. We work with you to develop your target audience profile, and then select websites to advertise on based upon geography, industry, interest areas, and other demographics. We then write the ads and manage the placements. After launching the campaign, we continually monitor ad performance, impressions, and click through rate in order to develop campaigns that reinforce your message, and drive target audiences members to your site.

Reach us by phone at 517.580.3752 or stop by our office, located at:

Netvantage Marketing
2940 Lake Lansing Road
East Lansing, MI 48823