Gain More Exposure for Your Ad Campaigns Through Our Managed Placement Consulting Services
The Google AdWords content network offers thousands of websites for your company to advertise on, and we can manage your campaign for you. This advertising platform offers many advantages over traditional online advertising networks. We are able to place your ads on several sites, matching them by demographics, content, and geography.
Advertising in the Google content network offers the flexibility of unlimited impressions and the ability to test in a variety of ad formats. If you are an ad agency seeking digital marketing opportunities for your client, or a firm looking for low cost per impressions, this is a great environment for advertising.
One of the strongest advantages of Managed Placements advertising is the ability to advertise on national sites that get high amounts of traffic, while only having your ad be served in a geo-targeted local area. This type of advertising yields great visiblity for your target audience, while you are able to control the costs. Like AdWords sponsored search, you only pay when your ad is clicked on, and there is no cap for impressions.
Our managed placements services include the following:
- Network and channel research
- Campaign set up and launch
- Establishing demographic and content targets
- Establish proper geographic targets
- Textual ad copy writing
- Graphic ad development
- Creation and implementation of multiple ads to test ad effectiveness
- Day to day management, with emphasis on impressions, website delivery, and click through rate
- Monitoring of web analytics to determine what sites deliver strong traffic
We currently manage these campaigns in several sectors, including consumer appliances, automotive events, and higher education. Our pricing for consulting and management is based on the complexity of your campaign. Like our paid search management service, your ad spend is passed directly through to Google. Give our office a call at 877.204.0234 or contact us on the web to learn more and see if Managed Placements has a place in your next marketing campaign.
