Seminars

Thank you for visiting the Seminars page.  Please visit here regularly to see what’s on the upcoming calendar, or simply fill out the form below to be added to our mailing list for future events.

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Past events:

11 on 11 — 11 Ways to Use Google to Your Advantage

On November 11th at Claddagh’s Irish Pub in East Lansing Netvantage held another Search Engines for Small Business Seminar.The focus of the event was on leveraging tools available from Google to assist small and medium businesses.

To see more images of this event, check out our Flickr page.

The promo video for the event is below.

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During the seminar, we covered:

1. The impact of Google on your local customers.
2. What your keywords mean to your business.
3. The basics of how to optimize your website code and content for Google (in non-tech terms, we promise).
4. What is back linking and why is it important?
5. Using Google Webmaster Tools to get good feedback (don’t let the word Webmaster scare you).
6. Why is paid advertising on Google so effective?
7. Setting up your Google AdWords account.
8. Campaign tips and tactics.
9. Google Local Business Center.
10. Track success with Google Analytics.
11. The visitors are here! Now what?

Google Presentation at the Greater Lansing Business Showcase October 30th

Netvantage Marketing was honored to present for the Capital Area IT Council at the Greater Lansing Business Showcase “Google 101, Using Search Engines to Market Your Business” on October 30th from 2:00 to 3:30 at the Lansing Center. Our own Joe Ford, Managing Partner, presented with:

Bill Hamilton, CEO, TechSmith
Ryan Vartoogian, President, Spartan Internet Consulting
Travis Stoliker, Director of Marketing, Liquid Web

Download the offficial event invitation here.

“How search engines can benefit small business - strategies for higher rankings”

Date: August 13th 2008

Netvantage Marketing hosted an informal presentation on small businesses and search engines. We had a great turnout where we discussed how small or medium sized businesses can compete for rankings on search engines for important keywords using a variety of organic and paid techniques. We discussed improving site content, meta tags, Google Webmaster tools, Google Maps, and Adwords, and we did our best to do it in plain English!

To see more images of this event, check out our Flickr page.

Please be sure to stop back frequently or sign up for our newsletter to stay informed on upcoming events.