Joe's Blog

I really think that Brad Geddes and David Szetela hammered the point of keyword matching the best on their PPC Rockstars installment on April 12th, PPC Advice for Small Advertisers.  Geddes talked about the importance of phrase and exact matching when starting out in an AdWords campaign, particularly if you are managing a campaign for [...]

I have posted a few examples in my poor, sporadically used and lonely blog (especially compared to my partner Adam Henige, who is a blog machine) about the importance of localized search results. I believe it will be an important and ever growing role for businesses as they market on the web. As [...]