Adam's Blog

I couldn't help but share this one.  In March we were fortunate enough to be nominated for the Greater Lansing Business Monthly's Entrepreneur of the Year...and we won!  Up against tough competition like Justin Caine and Good Fruit Video and Sam Hogg of GiftZip (one of our clients), it was ...

[caption id="" align="alignleft" width="198" caption="Image courtesy of: star5112 on Flickr"][/caption] Nothing is worse for the budding online businessman than to see their traffic numbers plummet...particularly their search numbers because they are often the least understood form of traffic.  Often search traffic is oversimplified as, "Work hard in SEO and link building ...

[caption id="" align="alignleft" width="100" caption="Image Courtesy of MagpieShooter"][/caption] I am not a programmer.  Hell, I'm not even a designer.  With that in mind, please know that in a lot of instances, SEO friendly redirects are REALLY easy to perform and can be very beneficial for your SEO efforts. What is a 301 ...

[caption id="" align="alignleft" width="128" caption="Image: Polyrelus via Wikimedia"][/caption] I don't have kids myself, but I've heard the term "terrible twos" more than enough to know that a two year old can be quite the ball of untamed fury.  I'm not sure how that relates to a business, but I'd like to ...

As a growing company, inevitably we have to reach out to contractors from time to time to deal with surges in demand for our services.  As I come up on my second year of ownership here at Netvantage, I've learned a couple of hard lessons, and right now I'm learning ...

Even the casual SEO has historically kept an eye on their rankings.  Using an online service or a program like Web Position Gold to track the successes and failures of their activity.  At the same time, the wise SEO kept an eye out for their usual competitors, and stayed on ...

*This guest post was provided by the good folks at SEMAdvisory. The old tried-and-true forms of traditional advertising are being shifted to the backburner. Print media such as magazines and newspapers, and broadcast media like radio and television, are seeing fewer and fewer budget dollars from businesses who are finding online ...

Much has been made of Google's move to personalized results.  Whether you're logged in or not logged in, Google has been personalizing results based on your activities.  This is news to the innocent bystander, but certainly not to SEOs.  So I won't go too far into that.  If you want ...

As I sit in my recliner with the Olympics glowing in the periphery, I can't help but think how few people have the motivation to devote four years at a time for their shot at glory.  I'm fairly certain a lot of these athletes forgo making a decent living to ...

Life isn't a beauty contest.  Plenty of ugly people can be successful (even *I* earn a living), and I've seen some horrific websites make money for companies.  One thing that I've learned in the SEO business over the last few years is that sometimes it pays to say no to ...

Blogging.  If you talk to the internet marketing snobs they'll tell you it's "so 2007".  If that were the case, there wouldn't be so many that are still so successful.  Sure there are other newer, shinier mediums, but a good blog still holds a tremendous amount of value and can ...

Many months back we began working with a client who had just launched a new website and wanted to get some quick SEO results.  Their portal site was an excellent tool, well set up for link building, but the site was almost entirely a graphic interface - no content. [caption id="" ...

This might not seem like the most original post in the world, as a lot of people have covered the topic of keyword selection before, and done so quite well.  One thing I've noticed that's usually missing from these posts, however, is a practical and quick methodology with some examples.  ...

There are plenty of web awards out there, and even some locally here in Lansing.  But we at Netvantage wanted to have a bit more fun with it and let the general public vote for their favorite websites.  With that in mind, we cooked up the Lansing Web Awards, our ...

Lots of people can debate what the best restaurant in Lansing is, and I don't want to step into that argument.  However, while searching for some ideas for a place to eat the other day I decided to Google "Lansing restaurant" and as a professional SEO I couldn't help but ...

Quiz Concept by Nicholas Creative