Here is our search engine optimization glossary. Yes, there are many terms here that are missing, but we take the approach of trying to explain the most important terms in plain business language. And if you call us, one of our consultants will explain in plain English as well. Neat, huh?
Organic Search: These are the “natural” results that appear when a search is performed on a search engine. Your website’s ranking depends on a number of factors, the most influential being your content and coding. Our search engine optimization services will improve your website, working at a better foundation, for long term sustainability.
Also known as natural search.
Search Engine Optimization: SEO is a series of techniques used to improve a website’s search engine rankings. At Netvantage we can perform a one-time analysis on how best to construct your website to be “Google friendly” or we can offer on-going optimization for long term goals.
Often abbreviated as SEO
Web Crawler A program, sent out by the search engine, to brows the Internet in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for search engine indexing.
Search Engine Indexing: The process of reading a web page and extracting the content into a database. If a page is not in a search engine’s index, it cannot be shown for an organic search query.
Search Engine Rankings: The position a website has on a search results page when a search is performed on particular keywords. Google, Yahoo and MSN Search are the three search engines to be concerned about, as other engines do not have enough traffic or are actually driven by one of the big three.
Backlinks:This is any link from another site which directs users to your site. Also known as inbound links, backlinks are one way in which search engines determine ranking.
Keyword Impressions: Keyword impressions represent the number of times a search term is typed into a search engine. Netvantage specializes in identifying key phrases that will deliver qualified visitors to your website.
Keyword Density: The ratio of repetitions of a particular phrase or keyword compared to the total number of words in a page.
Meta Data: Meta data represents tags and titles that are utilized within the source code of a site. In the earlier days of search engines, meta data had a more direct impact on search engine optimization. Today, search engines use many more factors that meta data, and meta titles and tags serve more of a lesser, but still necessary, role in optimizing for search.
Anchor Text: The word that can be clicked on within a text-based link. The anchor text of a link impacts the relevancy of which it links.
