This Week in Search- Feb. 1, 2010

Last week's most notable stories in search...

SEO Chat: A Search Engine that Saves the Rain Forest?

Could it be?? An eco-friendly search engine that makes the world a greener place one click at a time?

http://bit.ly/4NvmrC

Marketing Pilgrim: Planning a Customer Loyalty Program? Forget Social Media!

Blogger Andy Beal uncovers a new CMO Council report suggesting the complete opposite of what we've all been told, social media doesn't make sense when trying to create consumer loyalty.

http://bit.ly/8BUJvA

Online Marketing Blog: Facebook Marketing Tips: Make of the Most Your Fan Page

With Facebook numbers still rising, it only makes sense for brands to make the most of their Facebook Fan Page.  How exactly do you do this? Blogger Michelle Bowles explains how...

http://bit.ly/5z9LYP

SEO Moz: Offline Reading List: Magazines and Books for SEOs

An almost unheard of concept, an OFFLINE reading list...definitely something to explore!

http://bit.ly/5eJ46I

Search Engine Roundtable: Can Too Much Keyword Density be Interpretated as Boiler Plate Text

Based on a Google Webmaster Help thread, Google may consider some keyword usage over-usage and place it as boiler plate text or common words.

http://bit.ly/66nWlV

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