With the hectic holiday season upon us, the week in search has been condensed from the previous two weeks, below are the highlights:
SEO Chat: Geo Targeting Techniques in Google for SEO
This post discovers what factors affect Google's geo targeting and how SEOers can go about optimizing those factors to help in rankings.
Search Engine Journal: Google's 2009 Acquisitions: Focus on Mobile and Collaboration
Blogger Loren Baker uncovers Google goals for the next year, namely mobile and Google apps. These two areas come in to play when users are looking to speed up their mobile computing and the condensing of data to make the most of smart phones.
SEOmoz: 8 Predictions for SEO in 2010
As the year wraps up we see a lot of future predictions in the SEO world. SEOmoz has a few of their own including; the end of real time search, twitter's "link graph" and more personalized search.
Search Engine Land: Choose Your Paid Search Landing Pages Wisely
As with other things in life, you never get a chance to make a first impression, especially in paid search. According to this post, analysts need to use good judgement, have a knowledge of language and leverage years of experience with what makes a proper landing page.
Search Engine Journal: The Psychology Behind Link Building
Blogger David Snyder goes in depth on "what elicits an emotion from website owners" and how exactly to tap into these.
Don't forget to follow @Netvantage on Twitter and vote in the 2009 Lansing Web Awards!
