Welcome to our articles and white paper space. This is where our analysts publish articles and white papers that address topics in the ever changing world of search marketing and web analytics. If you have comments on these, or want to suggest a topic, email our analysts at knowledge@netvantagemarketing.com .
How to ask your online customers "Why not?" Understanding your customer is vital to properly marketing to them. It's easy to focus on what's already working, but to truly grow you'll need to understand why your site visitors are not completing the goals of your site. Click here to learn more.
Questions to get your campaign started right Whether you are working with an online marketing firm, or managing your campaign in-house, there are a series of foundational questions that you should be exploring to ensure that your online marketing campaign gets off to the right start. Click here to learn more.
What's your website's ROC? We are currently tossing around the concept of Return On Click, (ROC). It has its roots from the traditional concept of Return on Investment, a term all marketers know well. Read our first installment here.
The Opportunities of Geo-targeting This article covers the subject of using paid search management for Geo-targeting. Many businesses that have a local customer base feel that search engines cannot help them due to the global nature of the Internet. With geo-targeting and the continuing localization of search, this is becoming a problem of the past. Read more
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