The PPC Nightmare...Bel Mechanical
Okay, this will be a quick one today. I couldn't help but point this out as possibly the worst example of a PPC campaign I've ever seen. Someone deserves a serious talking to for this one...
Did a Google search (no I'm not mean enough to tell you what the term is) and found their listing. Hadn't seen the ad before so I figured I'd click and take a look around.
Click me! We're wasting money!
The ad itself doesn't really have anything wrong with it (unless you have a thing for grammar or proper use of capitalization)...but it's what happens next that this becomes embarrassing. Check out where the ad takes you:
Welcome to our website! Wait a minute...
Yup. That's not a website. But just for giggles, let's click on the suggested link from Google, shall we?
Oh, here we are!
Wait a minute, it's a live web page! What's that you say? Oh, we're still a click away from where the website actually lives. Let's just click on the above link and then we should be all set, right?
This feels very familiar...
Wow. Someone somewhere got paid to do this, and this campaign is STILL live. It's moments like these that I understand when disconnected decision makers get fed up with online marketing and look at the whole industry as a sham. This is just inexcusable ineptitude...and I thought I'd share because it's still a little amusing...in the tragic sense.
About Adam Henige
Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.
The PPC Nightmare…Embarrassing Yourself on Google…
Ever see an advertisement so bad it made you squirm? It’s one thing to make an ad that people don’t get or just misses the mark, but screwing up an online ad as bad as this company has done takes a higher level of dumb….
[...] Pay Per Click tips for the online entrepreneur. When you pay for or invest in online campaigns, be sure you are getting bang for your buck. Also remember that the quality of your campaign reflects on your brand. A click through add that leads nowhere will never make a sale. But if you’ve paid an agency to place those ads, they have cost you just the same. Here’s a great example of things going wrong. Search Marketing Insomniac [...]
[...] Pay Per Click tips for the online entrepreneur. When you pay for or invest in online campaigns, be sure you are getting bang for your buck. Also remember that the quality of your campaign reflects on your brand. A click through add that leads nowhere will never make a sale. But if you’ve paid an agency to place those ads, they have cost you just the same. Here’s a great example of things going wrong. Search Marketing Insomniac [...]