At Netvantage, we all love what we do. But we have a tough job. We’ve said it before and we’ll say it again, search engine marketing never stays the same for long. This is one of the many issues we deal with every day at Netvantage. Read on to find out what other challenges we face.
| For me the biggest challenge is finding consistent scalability with link building. Every project tends to be so different and the targets you try to hit always have their own nuances, so finding a sweet spot that you can hit consistently across projects is always a challenge. |  Adam Henige |
| The world of SEO is ever-changing with new tools, methods, rules, and ideologies emerging every day. It’s a full-time job just keeping up with the newest and the greatest of it all with various sources to gather info from. It is challenging to be involved in a field that is known for its rapid evolution, but it is an important part of the process as it provides the opportunity to adapt techniques to be even more efficient and effective. |  Emily Clemons |
| Seeing as I’m the “Director of Technology” when SEO issues are presented to me they are usually the most intricate and difficult of the lot that require some sort of custom tool, plugin, programming, or re-working. The biggest challenge in this case is determining the MOST efficient route. There are potentially 2 or 3 or more ways to achieve a similar goal but determining which will get us there the most successfully with the least amount of time and headache can be a significant time commitment in and of itself. |  Jerod Karam |
| Taking a step back, my largest challenge is education. Particularly when dealing with clients that have been told the wrong things by uneducated web developers, marketing consultants and other illegitimate SEO companies. |  Joe Ford |
| Producing the right content that is both effective and relevant can be a challenge, especially if you’re catering to different demographics. It can be difficult at times to produce high-quality content that drives traffic which is why you want to find the right balance between content marketing and SEO. It’s challenging because you not only want to create interesting content to drive traffic, but also incorporate keywords to support content and increase organic search traffic. |  Kyna Garrett |
| Being fairly new to the SEO world presents numerous challenges, but I think the biggest one is finding a routine that works best for both you and the client you’re working with. Since the SEO industry doesn’t have a one-size fits all solution and is constantly changing, it can be challenging to learn what’s most effective and can make techniques like outreach, link building and content creation particularly difficult. |  Laura Moceri |
| My biggest challenge is very timely: Spam. It might be referral spam, which throws off data in Google Analytics and is frustrating. Spammy backlinks that were created by a previous SEO, unintentionally by a client, or came out of nowhere too. Getting rid of poor backlinks is a tedious task, but it must be done. |  Lexie Kimball |
| Keeping up with Google quality updates – Penguin and Panda in particular. Google does not typically send out friendly reminders when they decide to overhaul their algorithms, so SEOs are left scrambling and communicating with one another to determine what just happened and why. As a result, SEOs listen to every word said by Google in interviews, conferences, tweets, G+ hangouts, etc. and echo and amplify it throughout the SEO community. It can be challenging to determine what is something or nothing, and when to take proactive steps to respond to the big upcoming algorithm updates that could happen at any second. |  Michael Hall |
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