Using Google Analytics to track non-branded terms
Google Analytics' addition of advanced segments allows for nearly limitless slicing and dicing of data. But if you're not an experienced hand with analytics, you probably don't have time to fuss with it to learn EVERYTHING that can be done with the tool, you just need to know how to get some real value out [...]
About Joe Ford
Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.
