Posts Tagged ‘PPC’

12
Apr
2012
Joe Ford
0

My Own Wish List for AdWords

Several of the recent features that AdWords has rolled out over the last year have been very effective for search marketers.  As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for.  Many thanks for paid search gurus Melissa Mackey and John Lee for [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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13
Mar
2012
Joe Ford
0

Paid Search For E-Commerce - What's Been Working

Well, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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14
Jan
2009
Joe Ford
1

Doing web analytics? Why not integrate that data into your CRM?

I've found that a tremendous amount of material relating to web analytics tends to relate to the needs of billion dollar companies or is so rudimentary that it provides little value except to those just cutting their teeth on the topic.  There is a missing middle ground here, particularly for the typical SMB, where there [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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1
Oct
2008
Joe Ford
0

A plug for Joe and the Greater Lansing Business Showcase

Netvantage Marketing's Joe Ford presents "Using Search Engines to Market Your Business" for Capital Area IT Council In association with the Capital Area IT Council, the Greater Lansing Business Showcase will exhibit "Using Search Engines to Market Your Business" on Oct. 30.  The presentation will feature Netvantage Marketing's Managing Partner Joe Ford. The presentation will [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More