Meaningless web analytics reports
In the grand scheme of innovative technology, some things outlive their utility yet are grandfathered into assumed relevance almost infinitely. Web analytics, still in its formative years, has many such instances and most of them are found in the realm of reporting. By now, you probably know that "hits" are a completely useless metric, but [...]
About Joe Ford
Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.
