Posts Tagged ‘Internet marketing’

1
Feb
2009
Joe Ford
1

Internet Marketing dosen't meen much if...

I was bumming around blogs the other night and something dawned on me as I read through a blog of a self employed SEO who had blogged quite prolifically and had some solid content and good ideas. The guy wasn't going anywhere, and wouldn't be going anywhere because his grammar was shaky and spelling errors [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
14
Jan
2009
Joe Ford
1

Doing web analytics? Why not integrate that data into your CRM?

I've found that a tremendous amount of material relating to web analytics tends to relate to the needs of billion dollar companies or is so rudimentary that it provides little value except to those just cutting their teeth on the topic.  There is a missing middle ground here, particularly for the typical SMB, where there [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
4
Dec
2008
Joe Ford
1

3 Reasons Not To Choose An Internet Marketing Company

Everyone loves lists.  There are entire sites dedicated to top ten lists of everything from skin lotion to punk rock bands.  I recently realized that I haven't ever written anything in list format.  A terrible, empty feeling began to overtake me.  So while I may have missed the Hypercolor shirt trend when I was a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
11
Nov
2008
Joe Ford
0

Political reputation management via paid search

I wrote an article for American Chronicle before the end of the election titled "The Politics of Paid Search - Combating the Obama and Palin Rumors".  In it, I discussed how Obama's camp did a far better job squelching the rumors largely spread via e-mail proclaiming many unsavory "facts" about the various candidates.  As I've [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
12
Sep
2008
Joe Ford
0

Internet Marketing is all grown up...Let's treat it that way.

Internet marketing does not need to be treated with kid gloves, so why do businesses still treat it that way?  It's time to put your online actions under the microscope. The more I'm in this business, the more I see larger companies and organizations moving towards highly analytical approaches to their online marketing.  This makes [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
3
Sep
2008
Joe Ford
0

Finding a fresh perspective on Internet marketing

The more I look around at all things Internet marketing, and this is a must within our industry, the more I realize that despite the rather young nature of what we do, there are regular plateaus in innovation. And by this, I certainly do not mean the technology. Almost every day I'm testing some new [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More