Beyond rankings: The changing face of the Google SERP
Even the casual SEO has historically kept an eye on their rankings. Using an online service or a program like Web Position Gold to track the successes and failures of their activity. At the same time, the wise SEO kept an eye out for their usual competitors, and stayed on the lookout for emerging competitors [...]
About Adam Henige
Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.
