Posts Tagged ‘Google Analytics’

13
Mar
2012
Joe Ford
0

Paid Search For E-Commerce - What's Been Working

Well, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
17
Nov
2011
Adam Henige
0

Has Google Finally Jumped The Shark?

Yes, it's easy to get attention by picking on Google. That's not the intent here. For years Google has given away services and done so many nice things for us that sometimes we forget they're a business. I can understand and appreciate that at the end of the day, they provide their products and services [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 
29
Jun
2009
Adam Henige
0

Getting more from Google Analytics - understanding user intent

Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool.  Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing.  So now [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 
14
Jan
2009
Joe Ford
1

Doing web analytics? Why not integrate that data into your CRM?

I've found that a tremendous amount of material relating to web analytics tends to relate to the needs of billion dollar companies or is so rudimentary that it provides little value except to those just cutting their teeth on the topic.  There is a missing middle ground here, particularly for the typical SMB, where there [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
9
Jan
2009
Joe Ford
0

Google Analytics vs. Yahoo vs. MSN...who's right?

Analytics superhero (and one of my five favorite people I've never met in person) Avinash Kaushik wrote a marvelous blog recently about reconciling conflicting data between different platforms.  Reading it, of course, would scare the bejesus out of the web analytics beginner, and rightfully so.  However, I was at odds when Avinash seemed to recommend [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
24
Oct
2008
Joe Ford
1

Google, why hast thou forsaken me?

I was pretty impressed when Google announced the addition of enterprise level features to Google Analytics.  Of course, I felt this was an obvious knee jerk reaction to my previous blog where I review Google Analytics and pointed out the segmentation shortcomings.  In response?  BOOM!  Google adds segmentation a couple weeks later.  If only I [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
14
Oct
2008
Joe Ford
2

Google Analytics: free web analytics tools, part 1

Free web analytics.  They're out there, now learn how to use them to your advantage. By now you're well aware of Google Analytics, a true trailblazer in bringing sophisticated analytics to the masses.  Google Analytics is a powerful tool that can provide important insights to improving your web presence, and it's popularity is growing.  Lost [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More