East Lansing, NCAA basketball, and missed opportunities for local and mobile search
The NCAA Women's tournament offered a great opportunity for local businesses to benefit from the influx in revenue. Many missed opportunities by not getting themselves in front of online customers, however.
About Joe Ford
Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.
