Posts Tagged ‘big 3 bailout’

17
Dec
2008
Joe Ford
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More on the auto bailout and online marketing...

Seems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?).  Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the "Big 3" moniker in a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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19
Nov
2008
Joe Ford
2

Bailing out GM with Google AdWords

As GM seeks a bailout, I think they could be using Google more effectively to make their case. Or, at least make their case more cost effectively.

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More