Pay per click advertising for branded terms...a slippery slope.
I got involved in a discussion board thread today where someone was lauding the success of their branded PPC campaign. The clickthrough rate was through the roof! Turns out, they had a 22 percent CTR since starting up the campaign. That sounds great, doesn't it? But what if you're already ranked number one organically? Is [...]
About Joe Ford
Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.
