Happy Birthday Tom Petty! The musician, best known for “Free Fallin'” and “Runnin’ Down a Dream” is 64 today.
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
Panda 4.1: The Devil is in the Aggregate — You want to win in the Google post-Panda 4.1 world? You can’t just fix one thing anymore; you need a holistic approach to beat your competitors. |
 This article selected by:Andrea Barnes G+ | Twitter |
4 Ways to Use Pinterest to Rank High in Search Engines — If you’re running out of ideas on how you can build your online presence, try Pinterest! It’s not all about boards and pins; you can take advantage of its search tool to find guest-blogging and link-building opportunities. Author TJ Welsh explains four ways Pinterest helps you rank higher in search results. |
 This article selected by:Joe Ford G+ | Twitter |
Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct. — In what may go into the category of “things that just interest me,” Google’s Q3 earnings report gave some insight on how CPCs are trending. It is also interesting to read the notes of the analyst call, and how Google leaders discuss the every tools us PPC managers use to non-paid search marketers. There are some gems here…. |
 This article selected by:Lexie Kimball G+ | Twitter |
How To Succeed At Content Marketing In 2015 — Can you believe that it’s time to start looking ahead to 2015 already? Find out the direction content marketing is going in the next year so you can start preparing your company. |
 This article selected by:Michael Hall G+ | Twitter |
Google Organic Click-Through Rates in 2014 — Using Philip Petrescu’s recent study, you can get a sense of what your site’s Click Through Rate will be if it is ranked #1 vs. #4 vs. #20. He breaks it down by mobile, branded and unbranded, and search intent. Extremely in depth study and very interesting! |
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