Happy Monday!
Here are this week’s Search Scoop articles:
 This article selected by: Adam HenigeG+ | Twitter |
Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery — Google loves the Knowledge Graph, but it can go really, really wrong for your company. Fortunately Greggs Bakery had a sense of humor about it. |
 This article selected by:Joe Ford G+ | Twitter |
AdWords is Forcing Variation Match Upon You – This is Why it’s a Terrible Idea — Brad Geddes, once of the most respected names in the PPC industry, highlights another grim example of how Google AdWords is taking control out of advertisers’ hands. In this case, it deals with the end of variant options with exact and phrase match keywords. This is something I agree on with Brad, and is a bad idea. |
 This article selected by:Lexie Kimball G+ | Twitter |
‘Ice Bucket Challenge’ Has Raised Millions for ALS Association — If you didn’t believe that social media is one of the most powerful tools available to help people get the word out, then the #ALSIceBucketChallenge is sure to change your mind. |
 This article selected by: Michael HallG+ | Twitter |
Algorithm Inception: Inside The Rich Snippets Algorithm — Google has made some changes to rich snippets in the last month, and AJ Kohn is here to explain those changes and how Google is getting better at only displaying snippets only when the site and snippet deliver relevance and expertise. |
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