Search Scoop: Week of May 1st

Happy Mother Goose Day! What is your favorite nursery rhyme?

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)— There are countless SEO tools available and finding the best ones can be tough. In this article, contributor Tom Demers helps narrow it down by providing a list of the best SEO tools (both paid and free) that not only help with SEO, but can save you time and money.
Adam Henige
Adam Henige
Twitter
6 SEO Best Practices That Will Triple Your E-Commerce Sales — If you’re currently running, or planning on running, an e-commerce website this list is a very practical guide of things to tackle to get your on-site SEO in shape to compete in the SERPs.
Breanna Ratering
Breanna Ratering
Twitter
Where We Are: The 2017 State of Content Marketing — Content marketing is an important tool for businesses to keep up with the ever-changing trends in marketing. Here is the current data in regards to marketers thoughts and strategies when it comes to content marketing. Did you know 91% of the marketers surveyed use Twitter to distribute content?
Jerod Karam
Jerod Karam
Twitter
5 Key Elements Every Small Business Website Should Have — As SEO Professionals, we get our fair share of requests to redesign or built-out new websites. While we don’t undertake this work directly, we take the opportunity to consult with both the client and the client’s chosen web design company to incorporate SEO best practices into the new website design. This quick list of elements that every small business website should have is a nice concise summary of key pieces to include in a new website. They might not be perfect for every project, but it’s a good starting point for most.
Joe Ford
Joe Ford
Twitter
Value of a #1 Google Ranking Down 37% in Two Years? — Search rankings change but organic traffic still struggling. Wordstream evaluated their own site and found that while rank position had changed .1%, search CTR dropped 37%. This confirms that all of the advances in PPC SERP listings are having an impact on SEO.
Lexie Kimball
Lexie Kimball
Twitter
10 WordPress Plugins To Turn Your Site Into an SEO Powerhouse — We love WordPress at the Netvantage office. It’s an easy-to-use platform for all. It can become more advanced with WordPress plugins, many of which are beneficial for SEO. Find out what some of the best SEO WordPress plugins are in this article by Neil Patel.
Michael Hall
Michael Hall
Twitter
Does your link building need A Whack On The Side Of The Head? — As the folks at Citation Labs like to say, good link prospects can be categorized into various buckets and it is our job as link builders to figure out how to get links from these buckets. Majestic posted a nice article showing how one website does a great job of making use of many different types of websites AKA buckets to build up their website’s link portfolio.

Netvantage Marketing

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