Search Scoop: Week of June 12th

The last edition of Search Scoop fell on National Chocolate Chip Day! Today is Peanut Butter Cookie Day! Take today and enjoy a cookie.

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
Our Top 7 Local Search Engine Optimization Tips — As I’ve mentioned multiple times before, optimizing your website for local search is extremely important for attracting new customers. If you need a refresher or are new to SEO, here are 7 local search SEO tips and tricks to help you develop a better online presence.
Adam Henige
Adam Henige
Twitter
Should SEOs Care About Internal Links? — I talk a lot to people about leveraging internal links it seems, fortunately, most of the things I end up talking about are in Rand’s handy whiteboard Friday on the topic. He’s smarter than I am, so I’ll let him explain it.
Breanna Ratering
Breanna Ratering
Twitter
YouTube SEO: How to Optimize Videos for YouTube Search — I frequently scour Youtube for new videos and have favorite Youtube stars that I try to watch regularly. Video has become more popular with marketers and, in some cases, is more popular than written content. I know whenever I search a “how to” question on Google, I usually see at least one Youtube video pop up. This article shows 7 tips on how to optimize Youtube videos for SEO including titles, descriptions, and thumbnail images.
Jerod Karam
Jerod Karam
Twitter
When the ‘S’ in HTTPS also stands for shady — Awesome… So a not-for-profit group of companies tries to do something nice for all the internets by building a bang-up system for issuing and renewing SSL certificates and the first thing that happens is some jackwagons grab a bunch of certificates for the sole purpose of running phishing schemes and other online scams. That’s fantastic. </sarcasm>
Joe Ford
Joe Ford
Twitter
Google Attribution: What search marketers need to know — Last week, Google announced Google Attribution, an enterprise level attribution tracking solution that combines data across Analytics, AdWords and Double Click. As Attribution continues to be something digital marketers chase, this is an interesting development.
Lexie Kimball
Lexie Kimball
Twitter
5 Ways Starbucks is Crushing it in Local Search — Starbucks is a brand that is well-recognized around the globe, but that doesn’t mean they don’t need good marketing. The Starbucks team has done a phenomenal job with their local SEO. If you’re a local business, take notes from Starbucks.
Michael Hall
Michael Hall
Twitter
32 Link Building Tools and Softwares — I love tools that are useful for SEO and I always seem to find a new one when I read through the Sharp Rocket blog. This is an assortment of 32 link building tools and how they are useful for speeding up link building and finding new or better link prospects.

Netvantage Marketing

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