Search Scoop: Week of January 9th

Happy New Year! This edition of Search Scoop kicks off the 2017 year for us. Some of us were more prepared for the first edition than others…cough…Jerod…cough.

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
Top SEO Tips Every WordPress Website Should Embrace — WordPress.org is a great SEO-friendly website platform that includes many SEO features to help you optimize your website better. If you have a WordPress site and need help optimizing it, these 7 SEO WordPress tips from Selina Jenkins might just be the answer you are looking for.
Adam Henige
Adam Henige
Twitter
13 SEO Experts Give Their Biggest Takeaway of 016 In The World of SEO — I know we did our own roundup, but it’s kind of nice to see what other SEO professionals thought about 2016 and this is a solid collection of tips from a number of big names.
Jerod Karam
Jerod Karam
Twitter
Tips to Shorten Cold Duration — Every time we’ve published a Search Scoop before today, I’ve included a topical and relevant article about SEO or related technologies. Today, you’re going to learn how to prevent and get past a winter cold–the virus, not the temperature. My little girls both got some nasty beasties over the Christmas holidays and passed them to my wife and I. Now we’re all miserable. Don’t be like us. Next week I’m going to link to an article about puppies because Lexie asked me to.
Joe Ford
Joe Ford
Twitter
3 ways in-house do-it-yourselfers can prepare for PPC management —  This is a very good recap on simple starting steps if you just were handed your company’s PPC account to start the new year.
Lexie Kimball
Kyna Garrett
Twitter
Weaving Keywords Naturally into Your Writing for SEO — Keyword density can certainly influence your site’s SEO, but keywords should never be forced or overused in your content. In this article, author Mike Templeman discusses the do’s and don’ts of keywords in your content and how keyword stuffing will hurt you in the long run.
Lexie Kimball
Lexie Kimball
Twitter
8 Old School SEO Practices That Are No Longer Effective — Out with the old, in with the new. Moz highlights some SEO practices that are no longer beneficial for websites. Some have been outdated longer than others, but all should be stopped immediately for SEO success.
Michael Hall
Michael Hall
Twitter
The Definitive Guide to Enterprise Link Building — An in-depth step by step walkthrough of what another link builder’s process. I particularly liked his process maps for Research, Prospecting and Outreach in the article. Also loads of other great articles linked within this particular article. Great read!
Tyler Curtis
Tyler Curtis
Twitter
Amazon begins testing Product Listing Ads on AdWords — Being such a large force in the retail industry, Amazon’s marketing moves are constantly being watched. As of late, Amazon is testing out product listing ads (PLA’s) on Google. This could have a large impact on retailers that do not have the budget to compete with Amazon and also change the PLA landscape as a whole.

Netvantage Marketing

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