Search Scoop: Week of February 20th

Happy Presidents Day!

Here are this week’s Search Scoop articles:

 

Abbey Hadar
Abbey Hadar
Twitter
‘Things to do near me’ SEO — Over the past year we have seen the “things to do near me” queries grow in Google Trends. If you are targeting local searches, it might be time you learn how to implement this keyword into your SEO strategy. Proprietor of Local SEO Guide, Andrew Shotland, explains how you can begin capturing the “near me” searches with minimal effort.
Adam Henige
Adam Henige
Twitter
It’s Time to Stop Doing On-Page SEO Like It’s 2012 — Rand Fishkin makes some salient points about the evolution of on-page SEO. Quotas for keyword usage isn’t enough anymore, you need a holistic view of what the purpose of your content is and how it works for your target audience(s).
Jerod Karam
Jerod Karam
Twitter
A Secret Service Agent’s Guide to Protecting the C-Suite from Hackers — Want to know what the US Secret Service does to help secure the mobile phone, computers, and networks of the President of the United States? Read this account. You will probably pick up some tips on securing your own home and/or work networks and devices.
Joe Ford
Joe Ford
Twitter
How to use psychological principles to improve ad copy — Writing AdWords copy and constantly testing it can become a challenge when working with long term clients. This article introduces some fresh psychological concepts to consider when writing ad copy.
Lexie Kimball
Kyna Garrett
Twitter
Local SEO in 2017: 5 simple ways to dominate local search — Local search has become increasingly important over the years, and it’s not slowing down anytime soon in 2017. Columnist Sherry Bonelli shares 5 simple ways to dominate local search this year.
Lexie Kimball
Lexie Kimball
Twitter
Has Pinterest.com been hit by Google’s Interstitials Update? — Google is cracking down on interstitials. I have always found Pinterest to be extremely annoying with their interstitials and it appears their traffic dropped from a interstitials penality.
Michael Hall
Michael Hall
Twitter
Advanced Search Operators Guide: Tips for Searching the Web from SEO Experts — A few weeks ago we wrote about Google advanced search operators and how to use them for SEO purposes. This is an older post but it features some creative ways that other SEO pros use advanced search operators for SEO in Google, Bing, Yahoo!, Twitter and Youtube.

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