Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Why Using Correct N.A.P. Data is Important for Search Engine Optimization — Correct and consistent NAP information is one of the most important factors when optimizing your website for local SEO. In this article, find out why NAP is so important and how to boost your local rankings by using it correctly on your website and across the web. |
 Adam Henige |
The Key (and Sometimes Forgotten) Principles of Content Marketing — If you’re creating content you may as well make something that resonates with your audience. These rather straightforward rules give you some building blocks for what to produce and how to produce it in a way that your audience will value. |
 Jerod Karam |
5 Lessons Learned the Hard Way for Building an Authority Website — This article “5 Lessons Learned the Hard Way for Building an Authority Website” is a nice concise recap of some things we SEO-ers should already know about how to create a solid online presence. The author also touches a little bit on the financial side of running a blog website as a business. |
 Joe Ford |
A/B Testing Is Alive and Well — As usual, I could not agree with Melissa more. I had an AdWords rep get me on the phone the other day saying the exact same thing, have at least three ads per ad group. A/B testing is not dead and cannot die. It is fundamental to the success of campaigns. |
 Lexie Kimball |
Google Introduces Verified Customer Reviews, Retires Trusted Store Program — Google is adding customer reviews, which are reviews that can only be left by someone who legitimately bought a product from an online store. Find out how the customer reviews will affect businesses in this article. |
 Michael Hall |
Do Links Matter in Some Verticals More Than Others? — It’s no secret that content and links are both important for SEO. But which is more important, and does the vertical or user intent determine if links or content is more important? Interesting article discussing the importance of links and content in different verticles. |
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