Google Shopping Changes Result In...More Money For Google, Continued Crappy Results

I'm going to keep this post short. Mainly because I'm annoyed. At Google. Again. If you don't know by now, to have your products included in Google's Shopping listings you need to pay to play. While this is an obvious money grab, the Google PR team once again tries to make cupcakes out of turds. […]

Read More
 

Why You Shouldn't Copy Manufacturers Product Descriptions on Your E-Commerce Site

(Today's guest post is brought to you courtesy of Steven Boggs) Ecommerce entrepreneurs have to deal with all kinds of issues when it comes to building their website into an online success. There are matters of administration, customer services, keeping the shopping cart and sales software running smoothly and occasionally having to return money to […]

Read More
 

SERP Saturation Report Spreadsheet: The story of how Stephen's widely-used recently-broken tool has been given new life.

Back in May of 2011, SEOMoz user "Stephen" shared a guide for SEO’s who hate link building. This concept sparked a great deal of interest and, just a few days later, Tom Anthony shared a Google Docs-based tool that made many of these processes quick and effortless.  For a year or so, many SEOs found […]

Read More
 

Brands - Don't Be Scared Of Your Customers

(Today's guest post is brought to you courtesy of David Ingram) Constructive Criticism We all are aware that on a personal level that criticism can be tough. However, we are also familiar with the fact it can often be completely justified, even if it is hard to take. For businesses this is also true and […]

Read More
 

Lansing State Journal's SEO Ethical Dilemma

We have been fortunate in growing our business in the past four years across the United States and more recently into Europe. While we're based in East Lansing and now Grand Rapids, we still take pride in our local presence. In the past couple years it's been a bit of a joke around our office […]

Read More
 

What Drinking Beer Has Taught Me About Social Media: 4 Tips to Managing Your Social Media Platforms

Confession: If there's one thing I love more than social media, it's craft beer. Not everyone loves craft beer or regular beer for that matter, but it's there and not going away anytime soon. Likewise, social media is constantly evolving. There's something to be learned or tested every day. I definitely have my favorite craft […]

Read More
 

SEO Considerations When Redesigning Your Site

We deal with a lot of clients that redesign their sites in the middle of our SEO engagements.  There are always a lot of things to consider with design and content standpoint.  In a normal redesign situation, the client is looking to spruce up the aesthetics of the site, while also looking to clean up […]

Read More
 

GM "Unlikes" Facebook

Image credit: powerof9   On the eve of Facebook’s historic IPO announcement, General Motors announced that it will pull all funding from advertisements displayed on Facebook. According to General Motors, they feel that paid ads through Facebook have little impact on consumers’ vehicle purchases, rendering them unnecessary costs. So what does this mean for the future […]

Read More
 

Online Marketing Specialist Michael Hall Presents at East Lansing High School

On May 1, Online Marketing Specialist Michael Hall took a trip to East Lansing High School to speak with the web design class about search engines and careers in Internet marketing. Many thanks to Mr. Aldrink for the kind thank you letter.

Read More
 

It Takes One Person: The Power of the Internet and Social Media on Brand Image

Back then, if someone had a bad experience with a company, what happened? They could stop purchasing from the company and pass on negative comments to friends. They could inform the BBB. If an issue was big enough, perhaps the media heard about it. However, all those things take time and most comments may not […]

Read More