A Recap on Google AdWords Ad Rotation Settings

In paid search you are always, ALWAYS testing.  Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions.  As a basic rule of good PPC management, multiple ads should be used within ad groups.  You may test how one ad uses a […]

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Why Students Should Learn SEO

Netvantage started over four years ago now, and one thing I've realized in this time is that for the average business person SEO is still almost a complete mystery. What people do know tends to be out of date or just plain wrong. We've had over 20 interns come and go through our offices and […]

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Easy Link Bait Ideas

Link Building is tough. It’s especially tough if you don’t have enough time to devote to building links to your website, don’t have the knowledge or ability to create linkable content, or don’t know all the right places you should target to get links from. I’ve picked four of my favorite go-to link bait ideas […]

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Managing Partner Adam Henige Awarded by Lansing Regional Chamber of Commerce

Adam Henige, managing partner of Netvantage Marketing located in downtown East Lansing was presented the Lansing Regional Chamber's 10 Over the Next 10 award September 25th at the Country Club of Lansing. The 10 Over the Next 10 award recognizes the Lansing region's top young professionals who are expected to contribute significantly to the community over […]

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Netvantage Marketing Employees Speak at Lansing Area Events

Employees from Netvantage Marketing, an online marketing firm located in downtown East Lansing and Grand Rapids specializing in paid search management, search engine optimization and social media, spoke at various events the week of September 24th, 2012. Social Media Marketing Manager Nicole Anegon presented to Michigan State University’s Professional Development Public Relations Student Society of America […]

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The Big Switch: One SEO’s Journey Toward Ditching Google

I don’t remember exactly when the switch happened in my brain.  Maybe it began when Chrome started storing and sharing my search history between my browsers on different platforms including my cell phone.  Perhaps I just didn’t want one company to know that much about me.  Odds are it was something that’s been building up […]

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Google Shopping Changes Result In...More Money For Google, Continued Crappy Results

I'm going to keep this post short. Mainly because I'm annoyed. At Google. Again. If you don't know by now, to have your products included in Google's Shopping listings you need to pay to play. While this is an obvious money grab, the Google PR team once again tries to make cupcakes out of turds. […]

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Why You Shouldn't Copy Manufacturers Product Descriptions on Your E-Commerce Site

(Today's guest post is brought to you courtesy of Steven Boggs) Ecommerce entrepreneurs have to deal with all kinds of issues when it comes to building their website into an online success. There are matters of administration, customer services, keeping the shopping cart and sales software running smoothly and occasionally having to return money to […]

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SERP Saturation Report Spreadsheet: The story of how Stephen's widely-used recently-broken tool has been given new life.

Back in May of 2011, SEOMoz user "Stephen" shared a guide for SEO’s who hate link building. This concept sparked a great deal of interest and, just a few days later, Tom Anthony shared a Google Docs-based tool that made many of these processes quick and effortless.  For a year or so, many SEOs found […]

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Brands - Don't Be Scared Of Your Customers

(Today's guest post is brought to you courtesy of David Ingram) Constructive Criticism We all are aware that on a personal level that criticism can be tough. However, we are also familiar with the fact it can often be completely justified, even if it is hard to take. For businesses this is also true and […]

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