What Drinking Beer Has Taught Me About Social Media: 4 Tips to Managing Your Social Media Platforms

Confession: If there's one thing I love more than social media, it's craft beer. Not everyone loves craft beer or regular beer for that matter, but it's there and not going away anytime soon. Likewise, social media is constantly evolving. There's something to be learned or tested every day. I definitely have my favorite craft […]

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SEO Considerations When Redesigning Your Site

We deal with a lot of clients that redesign their sites in the middle of our SEO engagements.  There are always a lot of things to consider with design and content standpoint.  In a normal redesign situation, the client is looking to spruce up the aesthetics of the site, while also looking to clean up […]

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GM "Unlikes" Facebook

Image credit: powerof9   On the eve of Facebook’s historic IPO announcement, General Motors announced that it will pull all funding from advertisements displayed on Facebook. According to General Motors, they feel that paid ads through Facebook have little impact on consumers’ vehicle purchases, rendering them unnecessary costs. So what does this mean for the future […]

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Online Marketing Specialist Michael Hall Presents at East Lansing High School

On May 1, Online Marketing Specialist Michael Hall took a trip to East Lansing High School to speak with the web design class about search engines and careers in Internet marketing. Many thanks to Mr. Aldrink for the kind thank you letter.

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It Takes One Person: The Power of the Internet and Social Media on Brand Image

Back then, if someone had a bad experience with a company, what happened? They could stop purchasing from the company and pass on negative comments to friends. They could inform the BBB. If an issue was big enough, perhaps the media heard about it. However, all those things take time and most comments may not […]

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The Reality Of SEO...In Comic Form

Caught this great comic today via Twitter (yes, I do lurk on Twitter once in a while, don't judge me) and I couldn't help but relate it to the last search conference I was at. Even moreso, as a smaller agency this isn't just about coming back from a conference and trying to hang onto […]

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My Own Wish List for AdWords

Several of the recent features that AdWords has rolled out over the last year have been very effective for search marketers.  As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for.  Many thanks for paid search gurus Melissa Mackey and John Lee for […]

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WordPress Search and Replace Plugin Review

WordPress. You may love it, you may hate it (why?), but it's a reality for most of us anymore. From blogs to full blown websites, WordPress has become a staple in the world of web design/development/mastering. What can be an issue from time to time is the rather unusual nature of the folder and file […]

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Local Hashtags Bring Communities Together: Michigan Hashtag Directory

Tweet I recently had a discussion with some social marketers on the topic of local hashtags. Being from the mid-Michigan area, I described the #lovelansing hashtag in all its glory to these outsiders and they were somewhat perplexed. "I'm not sure we have something like that in our area," they mused. Local hashtags have advantages […]

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Managing Partner Joe Ford Interview on Michigan Business Network Radio

Managing Partner Joe Ford was interviewed on the Michigan Business Network on  Technically Speaking with Chad Paalman on Tuesday March 20th, 2012 at 9:00 AM. It will be replayed at 2:00pm, 7:00pm, and 9:00pm. If you missed it, you can listen to the podcast or download it for free here.

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